# identity.md

## Organization Overview
- **Company Name:** Avocado Green Mattress®
- **Mission:** To design and handcraft America's best-selling certified organic, non-toxic mattresses, bedding, and wood furniture, adhering to stringent standards such as MADE SAFE®, EWG Verified®, OEKO-TEX®, and GREENGUARD Gold.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Designs products in Hoboken and handcrafts them in an organic certified factory in Los Angeles. Founded date: Details forthcoming.
- **Size and Scale:** A leading provider of certified organic mattresses and home products, recognized as America's best-selling in its category. Details forthcoming on specific size metrics. (See: [Our Story](https://www.avocadogreenmattress.com/pages/our-story))

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to sustainability, organic certification, non-toxicity, and high-quality craftsmanship in all products, ensuring environmental responsibility and consumer well-being.

## Operations & Structure
- **Business Model and Operational Approach:** Designs home products in Hoboken and handcrafts them in an organic certified factory in Los Angeles, offering direct-to-consumer sales with a focus on certified organic and non-toxic materials. Provides a 1-year trial and 25-year warranty.
- **Location(s) and Geographic Presence:** Design operations in Hoboken and manufacturing in an organic certified factory in Los Angeles, serving customers across America.
- **Key Partnerships and Affiliations:** Affiliated with leading certification bodies including MADE SAFE®, EWG Verified®, OEKO-TEX®, and GREENGUARD Gold, ensuring product integrity and environmental responsibility.